LOCAL SEO PROPOSAL

For: The Best Roofing Company

Prepared by: Sportsman Creative

417-200-2064

info@sportsmancreative.com

Overview

We analyzed how your business currently appears on Google when homeowners in the Springfield area search for roofing services.

Right now, your business has a strong foundation—but your visibility is not where it needs to be to consistently generate calls and new jobs from Google.

Key Insight: Your business is established and credible. The opportunity is simply to outperform competitors online.

Understanding the Opportunity (ROI)

Before we get into the details, it’s important to understand why SEO for roofing companies is such a competitive investment.

Roofing is a high-value service. One new job can often be worth $8,000–$15,000+.

Because of that, companies in your market are actively investing in their visibility on Google — not even because they have to, but because the return makes sense.

Simple Example:

• 1 new job = ~$10,000–$15,000
• 2–3 new jobs per month = $20,000–$45,000 in revenue
• SEO investment = ~$1,000/month

That’s why this market is competitive. Businesses are willing to invest because even a small increase in visibility can produce a large return.

What This Means for You:

• This is not a “set it and forget it” space
• Competitors are actively working to improve their rankings
• To compete, we need a consistent and well-executed strategy

The Good News:

Once your rankings improve, the results tend to compound over time.

• More visibility → more calls
• More calls → more jobs
• More activity → stronger rankings

This creates a snowball effect where your online presence becomes a reliable source of new business.

Current Visibility Snapshot

When people search for services like:

• Roofers Springfield MO
• Roof repair near me
• Roofing company Springfield

Your business is often:

• Showing up outside of the top results
• Or only appearing in limited areas of the city

Why This Matters:

Google has reported that the majority of users — often cited around two-thirds of searches — choose a business from the top 3 results on Google Maps.

If you're not there, those calls are going to competitors.

What Competitors Are Doing Differently

Top roofing companies in our area are outperforming because they have:

• More complete Google Business Profiles
• More services listed
• Consistent activity (posts, photos, updates)
• Stronger presence across the internet

Opportunity: These are all areas we can directly improve and compete in.

Google Business Profile Opportunities

Your Google listing is one of the most important ranking factors.

Current Gaps:

• Limited services listed
• No detailed, keyword rich service descriptions
• No attributes selected
• Limited ongoing activity
• Post missing keyword opportunities
• No high authority backlinks to the profile

Competitor Advantage:

• 50+ services listed
• Optimized descriptions
• Frequent updates and engagement

Fast Win Area: This is one of the quickest ways to improve visibility and rankings.

Online Listings (Citations)

Your business is currently listed on very few external directories.

Findings:

• Only a handful of listings found
• Many important listings missing
• At least one listing contains incorrect information

Why This Matters:

Google uses this data to confirm your business is legitimate and trustworthy.

Missing or inconsistent listings = lower trust = lower rankings

Website Optimization (Next Step for Growth)

When we built your website, it was done through our streamlined $0 down program, designed to give you a strong, professional presence with a solid SEO foundation.

That includes:

• Fast, mobile-friendly design
• Clean structure and core setup
• Proper indexing so Google can find your site

To move beyond that foundation and begin ranking more aggressively, there are additional opportunities:

• Adding clear business information across key pages
• Embedding your Google Map
• Expanding content for high-value searches
• Improving service page structure
• Implementing advanced SEO coding

Important: These enhancements are what turn a website from simply existing into a consistent lead-generating asset.

The Opportunity

Nothing here is broken.

Your online presence is simply under-optimized compared to competitors.

Translation: You are not behind—you are just currently underbuilt. And all small businesses are because we don't have an enterprise grade team on staff to do all these things. 

The good news is, we fill those gaps and this can easily be fixed.

Recommended Strategy

1. Google Business Profile Optimization

• Expand services and categories
• Add detailed descriptions
• Increase activity (posts, photos, updates)
• Code in trust and location signals into photos EXIF data
• Implement the review system more consistently

2. Authority & Trust Building

• Clean up and expand listings across the web
• Ensure consistent business information
• Build additional credibility signals
• Publish press releases to secure high authority back links to GBP and website

3. Website Optimization

• Strengthen on-page SEO
• Improve content structure
• Add service and location targeting
• Implement advanced SEO enhancements

Expected Outcome

With consistent work, this strategy is designed to:

• Increase visibility on Google Maps
• Move your business toward the top 3 results
• Generate more calls and quote requests
• Create a more predictable flow of new jobs

Real Impact: Just 1–2 additional jobs per month from Google can more than cover this investment.

Investment Options

Flexible, No-Contract Approach

We structure SEO as a month-to-month service because we never want you locked into something that isn’t working for your business.

• If the campaign is producing results, it becomes an easy decision to continue
• If at any point you feel it’s not a fit, you can stop at any time

Important to Understand:

Local SEO is not instant — it builds momentum over time. 

• Most campaigns begin showing meaningful traction within the first month or two, but more substantial results are usually seen within 3–6 months
• The longer the campaign runs, the stronger and more consistent the results become

Because of this, we typically recommend giving the campaign enough time to fully develop — while still maintaining complete flexibility for you.

Starter Plan

$500/month

Best for maintaining your presence and making gradual improvements

Includes:

• Basic Google Business Profile optimization
• Review system setup and automation
• Ongoing GBP posts (consistent posting each month of GBP posts, geo tagged photos and videos)
• Light citation cleanup
• Basic website adjustments

⚠️ Note: This plan will grow your presence gradually, but is limited in what it can do to outrank your competition.

Growth Plan (Recommended)

$1,000/month

Best for competing locally and generating consistent leads

Includes:

• Full Google Business Profile optimization
• Ongoing activity (posts, photos, updates)
• Citation building across 30+ directories
• Website SEO improvements
• Monthly reporting

Most Popular Choice: This is where we typically see meaningful ranking improvements and increased call volume.

Authority Plan

$1,500/month

Best for standing out and gaining a competitive edge

Includes everything in Growth, plus:

• Content expansion
• Press release campaigns
• Internal linking strategy
• Advanced optimization

Ideal for companies looking to separate from competitors

Market Domination Plan

$2,000+/month

Best for becoming a top roofing company in your market

Includes everything above, plus:

• Aggressive expansion strategy
• Advanced ranking strategies
• High-frequency optimization

Built for long-term market leadership

Optional Setup (Recommended)

$1,500 one-time

Covers:

• Initial Google Business Profile optimization (fully built out upfront)
• Citation cleanup and buildout
• Website SEO foundation upgrades
• Additional core pages built out on your website
• Initial press release to get the quickest results possible

Why This Exists:

This setup is designed to accelerate results.

Instead of spreading the foundational work out over the first few months, we complete a large portion of it upfront.

Think of it like this:

You're essentially investing in several months of foundational SEO work happening within the first month.

The Benefit:

• Faster ranking improvements
• Earlier visibility in Google Maps
• Quicker lead generation potential

Why We Recommend It (In Your Case):

Because of the recent storm activity in our area, timing matters.

The faster we can strengthen your online presence, the sooner you can start capturing that increased demand.

This setup helps position you to benefit from that opportunity sooner rather than later.

Important: This is completely optional — the campaign will still work without it, just on a slower ramp-up timeline.

Supporting Research & Data

The following links include supporting data and visuals from our analysis:

• Search grid / heatmap reports
• Citation audit results
• Jordan's Notes
• AI GBP analysis

Some of this is really technical but is included to give you full transparency into how this analysis was conducted and where these recommendations come from.

Final Note

This really isn't about complicated marketing tactics.

It’s about building and strengthening your online presence better than competitors.

When done consistently, this results in more visibility, more calls, and more jobs.

Next Steps

Review the plan options and select what feels like the best fit for your goals.

If you have any questions or want to talk through what makes the most sense, we’re happy to walk through it with you.

Once you're ready, we’ll begin building out your local presence and generating measurable growth.

Thank you for placing your trust in us! We’re committed to helping your business grow and excited to be part of your success.

If you'd like, we’re also happy to connect you with a local client of ours that we’ve been serving for the last year who can share how much this has grown their business.